Maria Miller and the jewel of Epanodos

trilliant diamond cut

A polished performance with a cut-jewel of rhetoric

by Peter Watts

Maria Miller, the UK Minister for Culture, used a figure of speech so rare and beautifully powerful that it is seldom encountered outside the Old Testament. To speak directly into the minds of her opponents she used Epanodos; blending logic and emotion in a way guaranteed to be heard and heeded across the most passionate of debates.

The Roman writer Quintilian described figures of speech as being like jewels. We place them within our speaking so that important ideas will catch the ear as fine gems catch the eye.

Figures are word patterns that vary in some way from standard spoken language. Quintilian thought of them as jewels in a treasure chest. I think of them as spells in a book of magic. They do, after all, rely on knowing just the right patterns of words. And when the correct spell is used, the audience is moved. Sometimes magically.

This week the British Parliament passed new laws to bring full marriage equality to the United Kingdom. While the vote was overwhelmingly approved, a small minority of lawmakers had strong reservations, and the pre-vote debate, led by Ms. Miller, was heated.

As I listened to the debate, the following phrase from Ms. Miller’s speech leapt out at me.

“Equal marriage should not come at the cost of freedom of faith, nor freedom of faith come at the cost of equal marriage.

We are capable of accommodating both.”

This is Epanodos, and it is so rare that there are few quoted examples to be found outside the bible or the most classical of poetry. For example, this piece written by the poet John Milton:

“O more exceeding love, or law more just? Just law, indeed, but more exceeding love!”

Epanodos involves elements of a sentence being repeated, but in reverse order. The second half of the sentence will be almost a mirror image of the first, and as with all things seen in a looking glass, that second portion will appear magically reversed.

Listening to the debate news coverage throughout the day, I heard that phrase repeated time after time across multiple news networks. Like one of Quintilian’s jewels, this one phrase had become the single most glittering section of the debate, and had caught the ear of every professional commentator.

The key to using figures successfully is to choose the right spell for the right occasion. So why would the Minister have chosen this one?

Epanodos stands out, whereas as most figures are far less showy. It is also incredibly rare in political speeches, but vaguely familiar to those who know their bibles.

This figure therefore takes the Minister’s key message about marriage equality, and codes that message to chime particularly 220px-Maria_Miller_Officialstrongly for lawmakers familiar with bible passages. In other words, the exact same lawmakers who needed special reassurance during the debate.

The Minister’s choice of the rare Epanodos figure couldn’t have been better.

You can use Epanodos in your own presentations.

The trick is to use it very sparingly. Just once. This is a figure that stands out, and if overused will look as garish as a bling bracelet packed with paste jewels. Used just once though, it will shine like a cut diamond.

What you need to do is to identify a section of your presentation that can use a neither / nor combination. It’s for when you want to say something to the effect of;

“Proposition A, does not come at the expense of proposition B. We can do both.”

Here are two very simple examples:

“Quality does not need to come at the expense of productivity, nor productivity at the expense of quality. We can achieve both.”

“The environment need not be sacrificed in the name of growth, nor growth sacrificed in the name of the environment. Both can be sustained.”

Enjoy playing with Epanodos. With the combined qualities of logic and poetic elegance, it will make your key message leap out from your presentation.

And thank you to Ms. Miller, not just for championing equality, but also for your powerful choice of words.

Ed Milliband Conference Speech. Showing how it’s meant to be done!

 

by Peter Watts

Congratulations Ed Milliband. The leader of Britain’s Labour Party just delivered what can only be called a barn-stormer of a speech.

In the age of the bland and of the auto-cue, he just reminded us of what an old fashioned speech should look like, sound like, and feel like.

One speech does not an election win, but Ed Milliband has done himself a tremendous deal of personal good today. Had you asked me this morning if I thought David Cameron had anything to worry about in the next election, I wouldn’t have counted Ed Milliband as being amongst his troubles. This speech has just changed my mind.

Here are some of the reasons why I loved it:

1: It was all from memory!

Not an auto-cue in sight. For over an hour, the speaker spoke from memory, and with zero trips or hesitations. An incredible achievement under the pressure of audience, spotlights, and TV cameras that allowed him to….

2: Speak naturally 

Everything was aimed directly at the audience. Without an auto cue to look at, notice how easily the speaker can move himself around the stage, and his gaze around the entire audience.

3: Telling a story

Key to the whole achievement is the way that Ed Milliband is using a story. It’s his own story. What could be easier to hold onto for him? He also manages to achieve a full range of emotions, and those emotions are backed-up with…

4: Superb voice modulation

There are slow bits, fast bits, quiet bits, crescendoing bits, sad bits, and there are even….

5: Jokes!

Normally a no-no. Jokes can be so very dangerous, but he pulled it off. How? By a perfect choice of subject matter guaranteed to get a conference giggle.

6: Metaphors and allusions

From the word go, there were some wonderful allusions. My favourite was the oak tree reference in the first two minutes. A wonderful multi-level metaphor that set up the forthcoming….

7: Key message

You can never repeat a key message too many times, and even though some commentators are accusing Milliband of doing just that, with his 46 references to “one nation”, it’s interesting to note how his choice of trope is now broadbanding it’s way across every media outlet in the UK. By tomorrow morning there won’t be anyone within reach of a TV, radio, or newspaper who won’t have heard it!

8: Use of space

Last week I criticized Liberal Democrat leader Nick Clegg for being perched on his little podium, a slave to the TV cameras. This week we saw Ed Milliband using a large square podium, and even though there were people sitting behind him, just take a look at the way he walks that podium, in the “Square Dance” method we mentioned last week.

A superb performance, and whether your passion is Public Speaking or Politics or maybe even both, do take a look at today’s speech on BBC.com.

It’s a master-class.

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