Opinion is a persuasive tool

Audiences, be they customers or colleagues, act when presentations are delivered with the fist-punch impact of belief. They remember presenters who deliver not just the facts, but the flavour of their opinions.

I’m pleased and delighted to be able to say, that as of this month I’m going to be writing for the business website ManagingAmericans.com. My first piece is live on their blog today. It’s all about opinion, and why it’s a good idea to not just have one, but to be out loud and proud about it when you want to persuade an audience.

I’ll be talking about why so many presenters are reluctant to stray from the facts-only format, and then examining three easy ways to use opinions within your next piece of persuasive speaking.

Please drop by the blog by clicking here. Come share your opinion!

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