Rhetoric Made Easy – Bringing Back the Magic


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2000 years ago our Greek and Roman presenter-ancestors left us an awesome inheritance — the formulae for magic. They left us scrolls and manuscripts full of magical word-spells. Spells that help us to bond with an audience. Spells that create indelible soundbites. Spells that let us influence an audience’s perceptions of scale and logic and argument. And those spells have always been there for the taking! We know them in today’s world as “rhetoric”.

The snag? 2000 years of dust, detours and occasionally deliberate destruction had turned rhetoric into a tangled mess of ancient names and obscure descriptions.

Someone needed to re-write the spell-book and that’s just what we set out to do.

Partnering with Gavin McMahon and his sensationally creative team at New York’s leading transformational change and communications agency, fassforward consulting group, we’re now close to liberating the long-lost power of words — for presenters big and small.

And today, we’d like to show you for the very first time what it is that we’ve come up with.

It’s quick, it’s dirty, and our pilot sessions are showing that presenters, from Jersey to Johannesburg, just love it!

Want to know what we’ve got? Just click this link!

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