Ed Milliband Conference Speech. Showing how it’s meant to be done!


 

by Peter Watts

Congratulations Ed Milliband. The leader of Britain’s Labour Party just delivered what can only be called a barn-stormer of a speech.

In the age of the bland and of the auto-cue, he just reminded us of what an old fashioned speech should look like, sound like, and feel like.

One speech does not an election win, but Ed Milliband has done himself a tremendous deal of personal good today. Had you asked me this morning if I thought David Cameron had anything to worry about in the next election, I wouldn’t have counted Ed Milliband as being amongst his troubles. This speech has just changed my mind.

Here are some of the reasons why I loved it:

1: It was all from memory!

Not an auto-cue in sight. For over an hour, the speaker spoke from memory, and with zero trips or hesitations. An incredible achievement under the pressure of audience, spotlights, and TV cameras that allowed him to….

2: Speak naturally 

Everything was aimed directly at the audience. Without an auto cue to look at, notice how easily the speaker can move himself around the stage, and his gaze around the entire audience.

3: Telling a story

Key to the whole achievement is the way that Ed Milliband is using a story. It’s his own story. What could be easier to hold onto for him? He also manages to achieve a full range of emotions, and those emotions are backed-up with…

4: Superb voice modulation

There are slow bits, fast bits, quiet bits, crescendoing bits, sad bits, and there are even….

5: Jokes!

Normally a no-no. Jokes can be so very dangerous, but he pulled it off. How? By a perfect choice of subject matter guaranteed to get a conference giggle.

6: Metaphors and allusions

From the word go, there were some wonderful allusions. My favourite was the oak tree reference in the first two minutes. A wonderful multi-level metaphor that set up the forthcoming….

7: Key message

You can never repeat a key message too many times, and even though some commentators are accusing Milliband of doing just that, with his 46 references to “one nation”, it’s interesting to note how his choice of trope is now broadbanding it’s way across every media outlet in the UK. By tomorrow morning there won’t be anyone within reach of a TV, radio, or newspaper who won’t have heard it!

8: Use of space

Last week I criticized Liberal Democrat leader Nick Clegg for being perched on his little podium, a slave to the TV cameras. This week we saw Ed Milliband using a large square podium, and even though there were people sitting behind him, just take a look at the way he walks that podium, in the “Square Dance” method we mentioned last week.

A superb performance, and whether your passion is Public Speaking or Politics or maybe even both, do take a look at today’s speech on BBC.com.

It’s a master-class.

Comments

  1. Your blog arrived yesterday just a few seconds after another. The first said “Smart speakers understand that it’s what’s below the waterline, the huge part of the iceberg having to do with nonverbal communication, that influences their audiences most strongly.”
    Just as I was despairing that stupidity was winning, yours arrived to reassure me there is intelligent life on earth.
    Great piece.

    • Many thanks for your comments Bill. Delighted that you liked the post, and honoured that you’ve re-posted it.

      Really was an incredible piece of speaking yesterday wasn’t it. Ed Milliband must be thrilled with the coverage today. “One nation” appears to have gone across the nation.

      I imagine Team Cameron will be starting today by revisiting his speech for next week. They suddenly have a fight on their hands.

  2. Thanks for sharing your analysis, good insights 😉

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  1. […] meant to be done! Posted by gristpresent ⋅ October 3, 2012 ⋅ Leave a Comment Ed Milliband Conference Speech. Showing how it’s meant to be done!. Share this:TwitterFacebookTumblrEmailLinkedInStumbleUponDiggPinterestRedditLike this:LikeBe the […]

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