Debating the Presidential Debate. This week: Rhetoric


by Peter Watts and Gavin McMahon

Writing with Gavin over at the “Make A Powerful Point” blog, our continuing examination of the Presidential Debates. This week: Rhetoric

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Over $1.1billion has been spent so far on this year’s presidential debate. The American public, tired of two wars, a recession and a flagging economy is also suffering from campaign fatigue. There’s an outcry against political rhetoric. Yet it’s rhetoric that moves the needle. Witness the debate in Denver where a surging Obama came up short, and a once DOA candidate has come back to life. Early on, Romney responded to Obama saying, “let’s look at policies as opposed to rhetoric.” Lovers of irony everywhere should appreciate this comment. The debate was chock-full of rhetoric.  So instead of looking at policy, let’s look at rhetoric. Specifically the rhetorical devices that both used.

“Gov. Romney doesn’t have a five-point plan; he has a one-point plan. And that plan is to make sure that folks at the top play by a different set of rules.” This phrase opened up Obama’s response to…

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