Seasonal variation in presentation


Seasonal variation creates variation in your presenting

by Peter Watts

We’re hardwired to think in seasons. For our ancients ancestors, there was a time to plough, a time to plant, a time to reap, and a time to party round a fireside because outside the snow was deep and crisp and even.

Think of sport: Different seasons have their different games.

Think of religion: Different religions have their different holidays and festivals.

Think of food: There are certain foods that we just have to have to at certain times of the year.

We navigate our world by the seasons. Our world, that is, except for the world in which we make presentations. Presentations happen in a sterile land free of seasons. Free of individuality.

A world without seasons is a homogenous and decidedly unsexy world of grey.

Corporate style sheets and “standard presentations” are often a constraint on what we can do with presentations, but would it be too crazy to make ourselves distinctive by thinking about how we can incorporate the season into the show?

It could be as simple as including some seasonal metaphors into your speech, or if you are fortunate enough to have some control of those style sheets you could add seasonal color shifts to the slides. It doesn’t have to be a slash of bright pumpkin orange, unless of course, you want it to. Flavor and temperature could be added by shifting elements of the palette towards warmer colors in winter, and cooler shades in summer.

We think in seasons. How can you take advantage of that thought pattern to increase both the pleasure and the memorability of presentations?

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